Nestlé Malta today launched The Perugina Xeni ta’ Malta exclusive chocolate tablet collection at the National Museum of Archaeology in Valletta.
The Perugina Xeni chocolate collection follows last year’s edition of Xeni tal-Belt Valletta which commemorated the 450th anniversary of our capital city.
This year’s collection depicts different scenes from the localities of Rabat (Gozo), Mdina, Valletta, Sliema, Birkirkara, Mosta, St Paul’s Bay, Qormi, Birgu and Zabbar on the wrapping of the prestigious Perugina milk chocolate bar. Each of the artists is either born, raised or is living in the locality and has a personal and artistic connection to the scene being depicted in the artwork. Jackie Micallef was selected amongst 10 other Maltese Artists to design the wrappers by Perugina by representing the city of Mosta.
The ceremony was presided by the Parliamentary Secretary for Local Government in the Ministry for Justice, Culture and Local Government, Dr Stefan Buontempo. Apart from the artists themselves, the event was also attended by the mayors of the 10 localities being depicted on the wrapping of the Perugina chocolate bars as well as other distinguished guests.
The Parliamentary Secretary for Local Government, Dr Stefan Buontempo thanked Nestle for giving local artists the opportunity to exhibit their talents, while commended the local councils for their participation in this project.
“Through various initiatives, including cultural events, the setting up of an information office in Marsaxlokk and St Paul’s Bay, the launch of an app to assist people who visit Naxxar and various heritage trails which have been set up clearly demonstrate the local council’s sense of entrepreneurship in the cultural and touristic sector,” concluded De Buontempo.
Speaking at the launch of Xeni ta’ Malta, Mr Alfred J Borg, Marketing & Corporate Communications Manager said that, “We are proud to present the second edition of the Xeni collection which is aimed at promoting Maltese art and culture. Through the Xeni collection, we have managed to link Maltese artist with one of the most renowned and prestigious chocolate brands in the world – Perugina”
He added that “In launching this project we have worked with the local councils who immediately understood the magnitude and prestige of this project and today we are honoured to see the result of this collaboration.”